Ten Uses for Direct Mail

Here is a checklist of the most important uses of direct marketing. Review the list and mark those items that apply to your business. It’s the quickest way to see other direct marketing opportunities you may not have considered, and help your use direct mail to its fullest.

Increase volume of sales among current customers

Cross-sell additional products

Build or improve relationships with customers and prospects

Acquire new customers

Establish a referral program

Sell your products directly

Persuade dealers to stock more of your product

Obtain qualified leads for your sales force

Test and measure different offers

Survey your prospects and find out what their opinions are