Accuracy. You can target the exact type of prospect you know will buy your product or service. Your dollars will be spent more effectively because they are concentrated on your top prospectsin a personalized way. You choose exactly who you want to communicate with. You have much more control and focus with direct mail. Naturally, this increases the effectiveness.

Focus. You can focus in on specific product(s).

Measureability. The results are directly measurable. Many test different approaches to determine what works best.